Some thoughts about product and corporate boycotts

A few days ago the ice cream maker, Ben and Jerry’s, offered free ice cream in exchange for a donation to whatever local charity the particular store had chosen.  I posted the information on Facebook knowing that I had friends who ate Ben and Jerry’s with some regularity.  A good friend (so good my wedding reception was at her house) posted a comment asking that we boycott Ben and Jerry’s because they sold ice cream to the Jewish settlements in the Palestinian Territory.  I’ve been thinking about boycotts since then and this post is my attempt to think “aloud”.

Looking back I can remember two successful boycotts I’ve participated in.  First was the Woolworth’s boycott in sympathy to the student sit-ins.  Second was the Delano Farmworkers Grape Strike.

David Richmond (from left), Franklin McCain, Ezell Blair Jr., and Joseph McNeil leave the Woolworth in Greensboro, N.C., where they initiated a lunch-counter sit-in to protest segregation, Feb. 1, 1960. (No photographers were allowed into the store on the first day of protest.)

David Richmond (from left), Franklin McCain, Ezell Blair Jr., and Joseph McNeil leave the Woolworth in Greensboro, N.C., where they initiated a lunch-counter sit-in to protest segregation, Feb. 1, 1960. (No photographers were allowed into the store on the first day of protest.)

The student sit-ins of lunch counters began in 1960 in Greensboro, North Carolina.  I found this NPR story about Franklin McCain and the sit-ins.

On Feb. 1, 1960, four students from all-black North Carolina Agricultural and Technical College walked into a Woolworth five-and-dime with the intention of ordering lunch.

But the manager of the Greensboro Woolworth had intentions of his own — to maintain the lunch counter’s strict whites-only policy.

Franklin McCain was one of the four young men who shoved history forward by refusing to budge.

McCain remembers the anxiety he felt when he went to the store that Monday afternoon, the plan he and his friends had devised to launch their protest and how he felt when he sat down on that stool.

“Fifteen seconds after … I had the most wonderful feeling. I had a feeling of liberation, restored manhood. I had a natural high. And I truly felt almost invincible. Mind you, [I was] just sitting on a dumb stool and not having asked for service yet,” McCain says.

They were not served, but returned day after day with more and more reinforcements.  Sit-ins at Woolworth’s lunch counters spread across the South.  In New Jersey where I grew up, there was a boycott of the local Woolworth’s in solidarity with the students.  Even after the lunch counters were integrated, it was years before I had lunch at one.  The first time I was in my early thirties.  I still remember I had tomato soup and grilled cheese – the special.

The grape boycott lasted 5 years from 1965 to 1970.  Millions of Americans came to identify with the farmworkers who wanted to unionize so they could improve working conditions and wages.  The United Farm Workers has a history of the strike.

Hundreds of grape strikers traveled across the U.S. and Canada, telling their stories and organizing mass support for the grape boycott. The strikers were joined by thousands of supporters who helped tirelessly organize the boycott.

Cesar [Chavez] and the farm workers believed if consumers in communities throughout North America knew about the suffering of field laborers—and saw the grape strikers struggling nonviolently—they would respond. For Cesar, nonviolence couldn’t be understood in the abstract. It could only be seen in action. He said, “the whole essence of nonviolent action is getting a lot of people involved, vast numbers doing little things.”

He knew most people couldn’t drop what they were doing and dedicate themselves completely to the movement like the grape strikers, most of whom lost their homes, cars and worldly possessions. But Cesar and the farm workers showed ordinary people that by making little sacrifices every day—by not eating grapes—they could directly help the poorest of the poor.

The boycott connected middle-class families in big cities with poor farm worker families in the California vineyards. Millions stopped eating grapes. At dinner tables across the country, parents gave children a simple, powerful lesson in social justice.

In my family we didn’t eat grapes for many years.  My mother had been a California farmer worker and later an organizer on the east coast for the Food, Tobacco, and Agricultural Workers Union.  We started boycotting very early in the strike if my memory is correct.

The Woolworth’s and Farm Worker’s boycotts were successful because they were narrowly focused and concerned an issue with which the average person could identify:  Segregated lunch counters and farm working conditions.  The boycotts that I have been asked to join recently include Monsanto, Nestles, and Ben and Jerry’s.

The first two have, in my opinion, little chance of success not because the cause isn’t clear, but because they lack focus.  I couldn’t even begin to get through the list of Nestles’ products I wasn’t supposed to purchase.  Organizers of the Monsanto boycott should just urge us not to purchase Monsanto’s “Round-Up”.  And as for Nestles and their draining of the California (and other aquifers), people should not be buying water in bottles anyway.  Better to ask people to stop buying bottled water where they can safely do so.  As for the request to boycott Ben and Jerry’s, I am afraid that the issue of Israeli settlements in Palestinian territory, although of concern to me, is too obscure and not of immediate interest to most Americans who will weigh that against the other good that the company does.

To succeed, corporate boycotts need to be focused in what we are asked not to purchase and concern a cause to which a critical mass of consumers can relate.

 

Photograph:  Jack Moebes/Corbis

Labor, management and Market Basket

If you don’t live in New England – you have probably never heard of the Market Basket grocery chain.  It has been known for customer service and low prices.  I confess that I’ve probably shopped there maybe twice in the last 20 years so I am clearly not a regular.  But I know people who swear by Market Basket and, for some, it is the only store in town.  Whether you have heard of MB and love it, or don’t know the first thing about the store, there are lessons to be learned for Labor Day.

For more years than I can count, there has been a feud between the two cousins, Arthur S. and Arthur T. who inherited the store.  It has involved an epic court battle, and if I remember correctly, disciplinary action against some of the attorneys.  There was also an actual fist fight as at one point between the Arthurs.  All the while, Arthur T. has been managing the stores and making money for everyone.  But, according to the employees and Arthur T., the board wanted to take a bigger share of the profits for themselves and the shareholders who are mainly family members. The board decided to fire Arthur T.  Shirley Leung writes in her Boston Globe column

For six weeks, we were mesmerized by the sight of thousands of grocery clerks, cashiers, and other workers protesting at stores, on Facebook, and on the front pages of this paper. They did so at great risk, without the protection of a union, not because they wanted higher wages, but merely the return of their beloved boss, Arthur T. Demoulas.

 

Who among us would do that? Not many, if any at all. We were riveted because we wanted to be them. These rebellious employees gave voice to the voiceless masses who just wanted to hold on to decent wages for a decent day’s work at a time when fat cats get $50 million paychecks for showing up, and the gap between the rich and the poor is as gaping as ever.

 

After the Market Basket board ousted Arthur T., these foot soldiers of capitalism kept the story alive when they made flyers protesting his removal and distributed them to customers. Then they reached out to the media and politicians to talk about their improbable demand. Soon workers walked off the job and refused to restock shelves. Customers boycotted in solidarity, putting the economic squeeze on new management to do something.

While it is tempting to portray Arthur T. as the Good Arthur and Arthur S. as the Bad Arthur, as Leung points out Arthur S. and his pals never carried out threats to fire everyone and hire new people.  There was an attempt to hold a job fair, but it was never clear how many people came or if anyone was hired.  I believe eight people were fired early on, but that example didn’t slow either the employee action or customer boycotts.  The governors of New Hampshire and Massachusetts got involved.  A settlement was announced finally and Arthur T. is buying out Arthur S. so as to become the majority shareholder.  He will now be running a severely damage company in deep debt and will be borrowing money to pay for his purchase.

Employees seem optimistic.  They returned to work as soon as the announcement was made.  Whether the stores can be stocked so there are things for people to buy, whether suppliers can return, and whether Arthur T. can keep to his promise to continue to treat and pay workers well are open questions.  If Market Basket can beat the odds and make a comeback to profitability, the story will be studied in business schools and by labor historians for many years.  Actually, it will probably be studied no matter what happens.

Market Basket employees celebrate the return of Arthur T.

Market Basket employees celebrate the return of Arthur T.

The Market Basket story is one for this Labor Day.  Non-union employees took collective action to save a boss and his practice of putting employees above shareholders. I’ll let Joan Vennochi have the last word.

Most notable is the power of narrative. Market Basket workers used social media as an organizing tool, but, at the same time, they skillfully used old and new media to tell their story before the other side knew what was happening.

And, unless you were Arthur S., it was a story that had something for everyone:

Workers standing up for, not against, management.

The desire to believe in one corporate leader putting the well-being of his workers

over shareholders, in an old-fashioned “It’s A Wonderful Life” way.

Employees of modest means willing to put paychecks for rent and mortgages on the line for principle.

“It speaks to a search and yearning for respect and fairness,” said Lew Finfer, a veteran community organizer who has worked for decades with unions to do just that by promoting better worker pay, conditions, and benefits.

There are lessons here for everyone.

Photograph:  JESSICA RINALDI/GLOBE STAFF

 

Economic justice and the March on Washington

Correction:  I refer to today as if it were the 28th.  The date I posted this is the 27th.  I seem to not know what day it is!

 

The official name of the march we celebrate today is the March on Washington for Jobs and Freedom.  Notice what comes first.  Jobs.  And while no one can deny that Martin Luther King, Jr. was a brilliant leader who served as a public face for the civil rights movement, we tend to forget that when he was assassinated in Memphis he was there to support sanitation workers striking for higher wages and employment rights.  Dr. King had moved past the simple movement for integration of public facilities and voting rights to understand that gaining equality meant a great deal more that sitting at a lunch counter or riding in the front of a bus.  Yes, those were monumental achievements, but true equality also means economic justice.

One man to whom we owe the March on Washington 50 years ago today is someone few have heard of:  Asa Philip Randolph.  Jack Curtis celebrated him in last Sunday’s Boston Globe.  The headline and subhead kinda of say it all:

Economic equality: What the March on Washington didn’t win

Fifty years later, why we remember King and not A. Philip Randolph

Rep. Byron Rushing (left) from Roxbury and John Dukakais at the unveiling of the A. Phillip Randolph statue in Boston’s Back Bay Station.

Rep. Byron Rushing (left) from Roxbury and John Dukakais at the unveiling of the A. Phillip Randolph statue in Boston’s Back Bay Station.

Today we can still point to the high unemployment rates, the lack of health care in many places, the failing schools and know that black Americans suffer the most.

The director of the march and its opening speaker, A. (for Asa) Philip Randolph (1889 – 1979) was established by 1963 as the century’s preeminent force on black labor and the dean of American civil rights leaders. Born in Crescent City, Fla., the son of a minister and a seamstress, Randolph moved in 1911 to Harlem, where he became a staunch socialist, a labor organizer, and a renowned soapbox orator. In 1925, Randolph was named the first president of the Brotherhood of Sleeping Car Porters, which he guided for over four decades.

In 1941, Randolph leapt onto the national stage. He and his fellow activist Bayard Rustin initiated what they called the March on Washington Movement, or MOWM, with the goal of staging a massive march to protest racial discrimination in the armed forces and defense industries. An alarmed Franklin Roosevelt summoned Randolph to the White House. Just one week later, Roosevelt issued an order prohibiting workplace discrimination throughout the nation’s defense industries, which led Randolph to call off the scheduled march
MOWM lasted only through 1946. But in the 1960s, as the nation’s African-Americans faced high unemployment and low wages and the country was shocked by violent attacks on civil rights demonstrators in the South, Randolph and Rustin turned to the same organizing tactics. In early 1963, Rustin and three associates addressed a memo to Randolph, then 74, calling for “mass descent” upon Washington, with 100,000 participants protesting “the economic subordination of the American Negro.” They envisioned a groundswell of protest calling for freedom and jobs.  Randolph and Rustin, aided by labor organizers and civil rights activists, organized the march with the dual goals of ending racial segregation and discrimination in the Jim Crow South and achieving economic equality for all Americans.
Randolph was a union organizer and Bayard Rustin (someone else you may never have heard of), often called “brother outsider” was a pacifist and gay.  Together they put together the event now best known for Martin Luther King, Jr.’s “I have a dream speech.  Rustin was also a major influence in bringing Dr. King  to embrace non violence.
Bayard Rustin with Martin Luther King, Jr.  in 1956

Bayard Rustin with Martin Luther King, Jr.
in 1956

In February 1956, when Bayard Rustin arrived in Montgomery to assist with the nascent bus boycott, Martin Luther King, Jr. had not personally embraced nonviolence. In fact, there were guns inside King’s house, and armed guards posted at his doors. Rustin persuaded boycott leaders to adopt complete nonviolence, teaching them Gandhian nonviolent direct protest.
Rustin was the speaker who read the list of the marcher’s demands.  You can read or listen to the transcript of Rustin reading the list of the demands in this link from WGBH radio.   They were seen as quite militant and including a living minimum wage. We all recited the pledge that committed ourselves to action.  I think it was in our programs.  (I found my button but so far haven’t located my program.)
As you watch the 50th anniversary coverage, remember A. Phillip Randolph and Bayard Rustin.  Without them, we would not be celebrating this important milestone today,  We can honor them by supporting the continuing fight for economic justice.
Jack Curtis concludes

But King’s emphasis on integration and legal equality gradually came to be seen as the primary impetus for the movement. In the years since, the optimistic and basically patriotic appeal of King’s speech has served to eclipse the march’s agenda and distort the popular understanding of its significant challenge to the status quo. The standard narrative skirts the more controversial, no less patriotic, themes of the march, and the radicalism that was front and center that day.

Randolph’s legacy is not forgotten, including in Boston. In the waiting area of Back Bay Station sits a larger-than life statue of Randolph by sculptor Tina Allen, dedicated in 1988 by Governor Michael Dukakis. Speakers at the dedication ceremony, including state Representative Byron Rushing, hailed the contributions to the railroad industry by porters and waiters from the black community, many of whom had lived in the Roxbury and South End neighborhoods by the station. A quote inscribed in the monument’s base attests to Randolph’s militant stance: “Freedom is never granted; it is won. Justice is never given. It is exacted.”

As we look back over the last 50 years, and look around at a country with rising and racially inflected economic inequality, that revolutionary spirit sits less easily than the hope of King’s “dream speech.” We embrace King’s dream in part because we sense that the country has indeed gone some way down that long road to freedom, and his vision can still set us dreaming and move us forward. But focusing on the demands by Randolph that fell to the wayside, we see even more glaringly that the march’s core aims of economic justice are not close to fruition; even today, we stand at the start of that path. It’s been a long time coming, and it may be a long time yet to come.

Photograph:  Randolph Statue John Tlumacki/Globe staff
Photography:  Rustin and King Associated Press

Things aren’t always what they appear to be

I think that Chris Matthews and others may have been taken in by the first footage released showing the Fox News contributor, Steven Crowder, being punched by a union supporter in a scuffle outside of the Capitol builing in Michigan.  Both Salon and the New York Times are reporting this morning that Crowder edited the tape to omit the fact that union guy had been knocked down before he got up and took a swing at Crowder.

The Times reports

Unfortunately for Mr. Crowder, a look at the video broadcast on the Sean Hannity show appears to show quite clearly that he left out an important section of the footage when he put together his edit. A section of the Fox News broadcast preserved by the Web site Mediaite shows that Mr. Hannity’s producers at Fox News started the clip five seconds earlier than Mr. Crowder did. What the extra footage reveals is the man who punched Mr. Crowder being knocked to the ground seconds before and then getting up and taking a swing at the comedian.

There is one more anomaly in Mr. Crowder’s edit of the footage shot by his associates. The still frame he used for the clip’s title image on YouTube, which offers a much clearer image of the man punching him, was obviously shot by a second camera, from an entirely different angle than the rest of the footage he presented of the man hitting him.  If Mr. Crowder wants to clear up the mystery of exactly what happened just before he was punched, it might make sense for him to release any footage of the incident shot from that second angle.

Poor Chris was trying to be so even handed by decrying the union supporters for condoning violence.

Fox News revealed selective editing of punched Fox News contributor

I think that as the Republicans become more and more anti-union in the states and even more obstructionist in Congress, things will only get uglier.  And perhaps this is good for the other side giving workers and unions a wake-up call.

It is now being reported that Crowder has admitted punching the union protester.

Photograph:  A still from the Crowder video.

Walmart and Labor

I have never shopped in a Walmart store.  I admit I shop in other big box stores that are probably just as bad on a smaller scale.  It is important that we remember that what happens at Walmart will influence what happens at other stores.  The issue was not just working on Thanksgiving or Black Friday, it was about benefits and low wages.  The Nation reported

For about twenty-four hours, Walmart workers, union members and a slew of other activists pulled off the largest-ever US strike against the largest employer in the world. According to organizers, strikes hit a hundred US cities, with hundreds of retail workers walking off the job (last month‘s strikes drew 160). Organizers say they also hit their goal of a thousand total protests, with all but four states holding at least one. In the process, they notched a further escalation against the corporation that’s done more than any other to frustrate the ambitions and undermine the achievements of organized labor in the United States.

Even though many state governments and particularly Republican governors are doing their best to kill unions, workers will still organize.

The Black Friday strike came a year and a half after retail workers announced the founding of the new employee group OUR Walmart, five months after guest workers struck a Walmart seafood supplier and seven weeks after the country’s first-ever coordinated Walmart store strikes. Walmart striker Cindy Murray, a veteran of the last decade’s unsuccessful union-backed campaign against Walmart, said that after the 2008 election, “I was like, we have to do something different.” (Strikes at Walmart certainly qualify.) Murray said OUR Walmart has had greater success because workers saw it “as our organization,” as so they “finally said, maybe we can be saved. Maybe we can speak out.”

Retaliation was an ever-present theme of the day: an outrage that drove some workers to strike, a threat that led many more to stay at work, a focus of workers’ demands, and a question hanging over next week. Allegations of illegal retaliation provided workers greater potential legal protection to strike; puncturing any sense of safety about striking may have been the motivation for Walmart’s Labor Board charge alleging that the strikes were themselves illegal. And Walmart’s tactics over the past week may have taken a toll: organizers said that 100 DC-area Walmart store workers struck this week, but maybe no more than a dozen on Black Friday itself (they chalked this up to workers’ desire to cause more disruption earlier in the week while products were still being unloaded). Paramount, California, striker Maria Elena Jefferson said that some of her co-workers wouldn’t strike because “they think we’ll never win” and “they didn’t want to lose their jobs.” She said she hoped today’s actions–including a rally of well over 1,000 supporters in Paramount–would change their minds.

And there was this tweet posted on the Daily Kos.

Wal-Mart’s poverty wages force employees to rely on $2.66 billion in government help every year, or about $420,000 per store.
@ClintonMath via web

Think about how much better it would be if the workers got a living wage and benefits and paid taxes instead of getting government assistance.